Taking a page from hype-building exclusive product drops, RXBAR Select offers a new way for people to experience products from the protein bar brand. RXBAR is introducing a collection of unique flavors in limited quantities that can only be purchased online—and consumers either have the chance to act fast and place their order or miss out on trying the small-batch flavor altogether.
With each unique flavor that's launched, RXBAR is partnering with influencers. The first launch, Hot Chocolate RXBAR Select, was created with CrossFit athlete and long-time RXBAR advocate Cole Sager. Inspired by a classic hot beverage, the bar is full of comforting winter flavors like cocoa and chocolate, plus just a handful of other additions like dates and nuts.
Image Credit: RXBAR