This rustic chocolate branding uses color to differentiate itself from other brands on the market, as well as to identify where the chocolate comes from.
'Lyra' is known for its premium quality chocolates and its newest collection of them is no different, with a wide variety of the luxurious treat made from cocoa beans that are sourced from Middle and South America. The chocolate branding features a variety of different colors that each mark the different region from which the chocolates' ingredients come from. Minimalist stamps reveal the countries the chocolates originate from as well, while others show the type of chocolate and cocoa percentage.
This rustic chocolate branding is somewhat reminiscent of passports, evoking travel imagery in the mind of the consumer that makes them more likely to be curious about the product itself.