Fierce 90s-Inspired Fashion

The Russh Magazine June-July 2013 Editorial Stars Jourdan Dunn

Full of layered gold necklaces, cropped turtleneck shirts and baggy leather pants, the Russh Magazine June-July 2013 editorial revels in the fierceness of 90s fashion. In fact, model Jourdan Dunn could easily be a cross between Whitney Houston and Lauryn Hill. With those two singing sensations in mind, a woman wouldn't think twice about adopting these looks into their wardrobes.

The Russh Magazine June-July 2013 editorial was shot by photographer Benny Horne. The dark-haired beauty was styled by Gillian Wilkins, who pulled sexy pieces from the likes of Jean Paul Gaultier, J.W. Anderson, Proenza Schouler and Givenchy amongst others. Whether form-fitting and skin-revealing or billowing and covered, the outfits are undeniably feminine. They were perfected with two hairstyles and a flawless face.

90s Fashion Revival
There is an opportunity for fashion brands to reintroduce past trends and give them a modern twist, for consumers looking to try something new or nostalgic.
Layered Jewelry
Jewelry brands can explore layering affordable or high-end pieces to create bold statement looks that complement simple clothing styles.
Cropped Turtleneck Shirts
Companies in the fast fashion industry can integrate the cropped turtleneck style in their clothing, offering consumers more variety in their wardrobe.

Sectors Adopting This

Fashion
The fashion industry can benefit from the trend of reintroducing past styles in their collections, as a way to appeal to a new demographic of consumers.
Jewelry
Jewelry brands can leverage the trend of layering jewelry by creating more collections with a variety of colors, designs, and textures to accommodate the growing demand.
Fast Fashion
Companies in the fast fashion industry can capitalize on the cropped turtleneck trend by offering affordable pieces to consumers, with options to mix and match with other clothing.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 64%
Freshness 8%