The adidas-owned running platform Runtastic has released its first wearable: the Runtastic Moment. There are variety of activity-tracking watches on the market, but the Moment has a little bit more to offer than the rest.
The watch comes with standard activity-tracking capabilities, such as the ability to count steps, calories burned and monitor sleep cycles. The Runtastic Moment however is waterproof up to 300 feet, which means you can wear the watch while swimming. Many activity-tracking watches are not waterproof, and separate swim-tracking devices are required. Although the Moment does not track swimming, Runtastic hopes to develop newer versions that will.
The Moment's battery life is also noteworthy and can last for up to six months, which is much longer than competing watches. The watch can also pair with Bluetooth to relay information through Android and iPhone apps.
Why This Trend Is Growing
- Waterproof Activity-tracking Watches
- The Moment's waterproof feature opens up opportunities for fitness enthusiasts who want to track their activities while swimming.
- Extended Battery Life in Activity-tracking Watches
- The six-month battery life of the Moment presents potential for longer usage and less frequent charging.
- Bluetooth-enabled Activity-tracking Watches
- The Moment's Bluetooth pairing capability creates potential for seamless integration with smartphone apps and data relay.
Industries Being Reshaped
- Fitness Wearables
- The Moment's features cater to the growing market of fitness enthusiasts who want to track their activities and monitor their progress.
- Swim Wearables
- The Moment's waterproof design fills the gap for activity-tracking watches that can be worn while swimming, presenting opportunities for manufacturers of swim-friendly fitness wearables.
- Mobile App Development
- The Moment's Bluetooth connectivity opens up opportunities for developers to create innovative smartphone apps that can seamlessly integrate and display data collected by activity-tracking watches.
