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The PUMA BeatBot Gives Runners a Data-Driven Visual Competitor

 - Apr 30, 2016
References: & fastcocreate
This running robot from PUMA is designed to train runners. The PUMA BeatBot is described as "a programmable, self-driving, line-following robot" that gives runners something to race against. It motivates athletes to push harder, regardless of their experience or skill level, as it provides a visual target to beat beyond the stopwatch.

The running robot can be programmed with a smartphone app. The BeatBot was developed to recreate world record holder Usain Bolt's 100m run at 44km an hour. You can also use the app to beat your best time or challenge your friend's time.

Ad agency J. Walter Thompson New York conceived the concept of the sensor-equipped red racing box. Made with the expertise of a NASA robotics engineer and MIT graduates, the BeatBot uses advanced technology to suit a very human competitive drive.