For many consumers, exercising provides moments of clarity or the time to get lost in deep thought, and Brooks Running is leaning into this idea for its Runfulness marketing campaign.
'Runfulness' is a word created by the sneaker brand that combines running with mindfulness, simply summarizing the brand's mission. More specifically, the brand describes the term as "“the flow state where the mind wanders and great ideas are born.” Brooks Running has taken to social media to encourage runners to share the brilliant ideas they get while going for a jog. Ideas can be posted onto the specially made Runfulness platform, where Brooks has committed to fuelling some of those ideas through their 'Run Fund'.
Image Credit: Brooks
What's Driving This Trend
- Mindful Running
- Businesses can create products and services that focus on the intersection of exercise and mindfulness to promote a sense of clarity and creativity.
- Crowdsourced Idea Generation
- Creating a platform for individuals to share ideas can be a powerful tool for businesses looking to tap into the collective creativity of their audience.
- Corporate Social Responsibility
- Offering to fund individuals' creative ideas can be a way for businesses to not only promote their brand but to also show their commitment to giving back to their community.
Who This Affects Most
- Athletic Apparel
- Companies can explore creating innovative products that incorporate mindfulness and creativity into the fitness experience.
- Social Media
- Creating a social media platform that encourages users to share their creative ideas can be a way for businesses to build communities and engage with their audience.
- Corporate Philanthropy
- Businesses can incorporate initiatives like the 'Run Fund' into their corporate social responsibility programs to promote community engagement and social good.
