Inspired by consumers' increased awareness of immune health, Run Gum created Run Gum Immunity, its newest functional gum product with benefits. The brand first launched its flagship product, Run Gum Energy, in 2014 and this new one similarly supports daily wellness routines.
Run Gum Immunity is packed with immune-boosting ingredients like elderberry, B Vitamins and one of the most stable and clinically proven probiotics for immune health. The chewing gum delivers all these benefits with a pleasing mixed berry and cherry flavor, plus it has no added sugar, zero calories and its formula is gluten-free and vegan-friendly.
While health-conscious consumers are turning to immune-boosting beverages for daily support, the brand notes that "Gum as the delivery vehicle allows for sublingual and buccal absorption, giving customers a fast boost without the need of any liquids."
Image Credit: Run Gum
What's Driving This Trend
- Functional Chewing Gums
- With consumers' growing interest in health and wellness, there's an opportunity for the development of more functional chewing gums.
- Immunity-boosting Products
- The trend towards immunity-boosting products offers opportunities for the creation of new functional snacks, beverages and supplements.
- Sublingual and Buccal Delivery
- The delivery of functional ingredients like vitamins, probiotics and other supplements through sublingual and buccal absorption presents an opportunity for innovation within the nutraceutical industry.
Who This Affects Most
- Functional Food and Beverages
- The functional food and beverage industry can expand their product lines to include more immunity-boosting options like functional chewing gums.
- Supplements
- The supplements market can provide customers with alternative delivery formats like gum that offer rapid absorption of nutrients.
- Nutraceuticals
- The nutraceutical industry can leverage sublingual and buccal absorption to create innovative methods of delivering functional ingredients for improved wellness.
