This stunningly dark fashion series by photographer Calvin Sit is set in a run down hotel and features elegant fashion and disheveled hair. This old hotel has red painted walls and antique furniture, but the floors are covered in junk as if it has been abandoned.
The model in this series is seen sporting some elegant evening gowns and some sheer lingerie style tops. Considering that she seems to be the only guest at this old school hotel, wearing lingerie by the bar seems less risque. The lighting in some of these shots is red, which adds to the over all roguish vibe behind this series. In one shot the model soaks in a tub, full clothed, with a hair dryer resting on the tub’s edge. This adds an element of danger to the photo.
What Makes This Trend Stand Out
- Dark Hotel Photography
- Opportunity for photographers to explore the juxtaposition of elegant fashion and run-down settings.
- Retro Abandonment
- A trend of incorporating abandoned or vintage settings in artistic mediums such as fashion photography.
- Rogue Lighting
- A trend of using unconventional lighting, such as red or dim lighting, to create an edgier mood in artistic content.
Sectors Adopting This
- Hospitality
- Opportunity for hotels to explore the incorporation of a vintage or run-down aesthetic for guests seeking unique experiences.
- Fashion
- Opportunity for the fashion industry to incorporate retro or edgier elements into their designs to complement this trend.
- Photography
- Opportunity for photographers to leverage the trend of incorporating abandoned or run-down settings in their work, such as through composition and lighting.
