Jordan Ann Craig Designed This Rumpl NanoLoft Puffy Blanket
Michael Hemsworth — February 10, 2021 — Art & Design
This Rumpl NanoLoft Puffy Blanket has been designed by Northern Cheyenne artist Jordan Ann Craig as part of the brand's Rumpl Artist Division that puts traditional Indigenous textiles, beadwork and pottery styles in the spotlight. This pattern seen here highlights natural tones and geometry that will make it well-suited for those who are looking for a design-conscious option to add to their outdoor gear collection or home. The blanket is durable designed with a recycled ripstop polyester fabric that has been coated with a DWR finish for enhanced water resistance.
The Rumpl NanoLoft Puffy Blanket makes use of the namesake NanoLoft insulation that is achieved with 100% recycled fibers that have been clustered to act like down but also maintain an easy to care for functionality.
The Rumpl NanoLoft Puffy Blanket makes use of the namesake NanoLoft insulation that is achieved with 100% recycled fibers that have been clustered to act like down but also maintain an easy to care for functionality.
Trend Themes
1. Indigenous Textile Designs - There is an opportunity for companies to collaborate with Indigenous artists and integrate traditional textiles designs into their products, for both outdoor and indoor use.
2. Eco-friendly Insulation Materials - There is an opportunity for companies to use recycled fibers for insulation, making their products more sustainable and appealing to environmentally conscious consumers.
3. Design-driven Outdoor Gear - There is an opportunity for brands to elevate the design aesthetic of outdoor gear, creating unique and fashionable products that stand out in a crowded market.
Industry Implications
1. Outdoor Gear Industry - This industry can collaborate with Indigenous artists to bring traditional designs to outdoor products, and also explore using eco-friendly insulation materials.
2. Home Decor Industry - This industry can incorporate traditional Indigenous designs into home decor products, such as blankets, pillows, and rugs, to offer unique and culturally significant options for consumers.
3. Sustainability Industry - This industry can offer eco-friendly insulation materials to outdoor gear and home decor companies to help make their products more sustainable and attractive to socially conscious consumers.
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