The AllTrails x Rumpl Blankets are a series of collaboration gear styles created with style and performance in mind for avid campers to appreciate. The blankets are constructed with recycled plastics and boast a DWR finish to easily withstand water, but also stains when being worn around the campsite. The blankets maintain a naturalistic, almost topographical appearance that comes in three styles including Green Range, Desert Night and Coastal Sunrise.
The AllTrails x Rumpl Blankets roll up into a compact carrying case to make them great for storage in a backpack or even a trunk. The blankets are priced at $129 and are all machine-washable to allow for ease care between uses. The blankets, while great for outdoor use, are also suited for indoor use.
Key Themes Behind This Trend
- Eco-friendly Camping Gear
- Demand for eco-friendly camping gear is on the rise, creating opportunities for companies to develop sustainable alternatives to traditional camping gear.
- Outdoor-indoor Versatility
- Increased demand for outdoor gear that can also be used indoors provides an opportunity for companies to create versatile products that are suitable for a variety of settings and situations.
- Collaboration Branding
- Collaboration branding is a growing trend, with opportunities for companies to partner with like-minded brands to create unique products and drive business growth.
Where This Applies
- Outdoor Retail
- The outdoor retail industry can tap into the trend for eco-friendly camping gear to develop and promote sustainable camping products to environmentally conscious consumers.
- Home Decor
- The versatility of the AllTrails x Rumpl Blankets means they can also be marketed as a stylish and functional home decor item, with the home decor industry expanding their offerings to meet the needs of customers who enjoy the outdoor lifestyle.
- Fashion
- Collaboration between fashion and outdoor brands, like the AllTrails x Rumpl Blankets, provides opportunities for both industries to reach new customers and create innovative, functional products for everyday use.
