Tourne de Transmission unveils a look at its Spring/Summer 2019 designs with the Ruins collection, which follows a cautionary tale. The narrative explains how historic civilians have fallen through a number of ways including "nature’s shifting agenda, corruption of power, or pure ignorance.”
The brand turns its attention to the ancient city of Patara to find inspiration, which is found in contemporary Turkey. The city thrived and ancient republic Lycian League collapsed along with it due to the split of the harbor. The label traveled to the city to showcase its seasonal selection of patterned rugs and hammam towels turned into fashion designs in the form of jackets and shirts. The traditional materials used to make the designs are seen as the brand's own “interpretation of modernist tailoring and signature relaxed silhouettes.”
Why This Trend Is Growing
- Narrative-themed Fashion
- Opportunity for brands to create collections that revolve around a cautionary tale or a meaningful narrative.
- Culturally-inspired Fashion
- Designers can find inspiration from ancient cultures and transform traditional materials into modern fashion.
- Functional Fashion
- There is potential to combine fashion and functionality by using materials like patterned rugs and hammam towels to create unique clothing pieces.
Industries Being Reshaped
- Fashion Industry
- Opportunity for fashion brands to create unique collections that tell a story and inspire consumers to buy based on meaning rather than just aesthetics.
- Textile Industry
- Incorporating traditional materials and fabrics into modern fashion designs can spur innovation and collaboration within the textile industry.
- Tourism Industry
- Collaboration between fashion brands, fashion photographers, and travel agencies can create unique travel experiences centered around exploring the culture and history of a destination through fashion inspiration.
