Ruby Ribbon, the inclusive shapewear brand, realizes that there is "no such thing as one-size-fits-all when it comes to your body." Because different bodies need different types of support, the brand offers five levels of shape and support, with varying degrees of compression, smoothing, and stretch for pieces that fit all your lifestyle needs.
The Allure Collection, in level one, offers sheer, stretch lace lingerie. The Second Skin Collection, in level two, boasts smoothing support and control. The Light Support Collection and the Convertibles Collection, both in level three, features light all-over compression with high breast support.
The Lace Collection, the Siren Collection, and the Athena Collection, all three in level four, have variable compression with high breast support. Lastly, the Nursing Collection and the Ultimate Collection, both in level five, boast maximum compression and shaping with ultra breast support.
The entire Ruby Ribbon collection is available to shop online.
Image Credit: Ruby Ribbon
Why This Trend Is Growing
- Inclusive Shapewear
- Ruby Ribbon offers different levels of support for each body type.
- Variable Compression
- The brand offers pieces with compression that vary from light to maximum.
- Online Shopping
- Ruby Ribbon's shapewear collection can be purchased online.
Industries Being Reshaped
- Fashion
- Ruby Ribbon is innovative for creating inclusive, high-quality shapewear.
- Ecommerce
- The brand's online store is a convenient opportunity to reach more customers.
- Retail
- Physical stores can integrate the brand to offer customers a unique type of shapewear.
