PUMA is kicking off the RS-X range with the RS-X Reinvention collection of sneakers. The main theme that the products take on stem from the idea of retro-future, where juxtaposing ideas is translated through design. The sneakers draw archival shapes that boast nostalgic design themes of bulkiness and patchwork details. The RS-X Reinvention highlight's PUMA's RS cushioning technology, which represents the retro sensibility and the futuristic element lies at the contemporary chunky midsole.
The uppers are comprised of leather and suede for retro themes and futuristic mesh and mix textiles. The color palette nods to some signature pieces from the label's archival selection. The lookbook is shot by Chad Ghiron and the label channels model, rapper, actor Judah Lang to showcase the sneakers. The editorial evokes a sense of exploring one's own individual personality, specifically to find "new versions of themselves."
Image Credit: Chad Ghiron
PUMA's RS-X Reinvention Range Starts its RS Chapter
1. Retro-future Sneakers - Opportunity to combine vintage design with modern technology in footwear manufacturing.
2. Patchwork Design Theme - Opportunity to incorporate varied materials and textures in clothing and accessories design.
3. Chunky Sneaker Trend - Opportunity to re-imagine and enhance traditional footwear design with oversized silhouettes and bold colorways.
1. Fashion - Presents opportunities to experiment with new retro-futuristic designs and materials in clothing, footwear, and accessories manufacturing.
2. Athletic Apparel - Opportunity to integrate innovative cushioning technologies and textured materials for improved performance and design aesthetics.
3. Streetwear - Opportunity to keep up with the trend of chunky sneakers and experiment with oversized clothing, avant-garde designs, and bold colorways.