The RRRRRRRROLL Project Makes Captivating Animations

Starting in May of this year, the RRRRRRRROLL Project has managed to captivate Tumblr with its experimental GIFs. The project was created by a group of friends in Japan who are bringing beauty to gif making. Each of the animations use the GIF medium as a new way to make art and intrigue audiences in the digital era.

The project is described perfectly by Christopher Jobson, the editor of the This Is Collossal website as having the ability to use, "photography to explore beautifully minimalist animations based on objects and people turning on a single axis." The GIFs are simple in their movements, yet have such a strong impact. The RRRRRRRROLL collective continually enchants fans by releasing approximately two gifs per week and are definitely worth following.