Cotton Incorporated works in collaboration with The Great to introduce the special Rosie Reborn campaign initiative to celebrate this year's International Women's Day. The two create a contemporary version of the iconic Rosie the Riveter, who was originally a character introduced by the U.S. government to recruit female workers during World War II.
The campaign showcase women who break boundaries in the workforce that are dominated by men. This includes Meritt Elliott and Emily Current, who are the founders of The Great, as well as Carli Llyod, Barbie the Welder, and Kimberly Bryant. The powerful women wear the 40s-inspired denim jumpsuit, designed to replicate the classic Rosie look as well and translate the message of strength that exists in the power of women.
Image Credit: Cotton Inc, The Great