Chipotle is once again teaming up with the U.S. Women’s National Team (USWNT) players to launch two exclusive new offerings: the Rose Lavelle Bowl and Sophia Smith Bowl.
Both Rose Lavelle and Sophia Smith are well-known American soccer players and now they're sharing their favorite Chipotle orders with fans during the USWNT qualifying matches this July. The Rose Lavelle Bowl starts with a bed of brown rice, topped with black beans, chicken, tomato salsa, roasted chili-corn salsa, fresh lettuce, and guacamole, plus chipotle-honey vinaigrette dressing on the side. On the other hand, the Sophia Smith Bowl pairs brown rice with pinto beans, black beans, chicken, tomatillo-red chili salsa, roasted chili-corn salsa, sour cream, and cheese.
The new bowls are available nationwide for a limited time starting starting July 1, 2022.
Image Credit: Chipotle
Key Themes Behind This Trend
- Athlete-branded Food Items
- There is an opportunity to collaborate with athletes to create branded food items that appeal to fans and promote them during live events.
- Limited-time Offerings
- Creating limited-time food offerings drives urgency and increases sales, especially when paired with a popular event or influencer.
- Personalized Food Orders
- Personalized food orders create a unique customer experience and allow for a connection between the athlete and fan.
Where This Applies
- Fast Food
- Fast food restaurants can collaborate with athletes to create limited-time food offerings that appeal to fans of specific sports and events.
- Sports Merchandise
- Sports merchandise companies can team up with athletes to create branded food items that can be sold at sporting events and online.
- Event Marketing
- Event marketing agencies can leverage personalization tactics and collaborate with athletes to create unique food experiences for fans during live events.
