Alongside the many clothing, accessory and home decor items that have been inspired by the release of Disney's live-action retelling of Beauty and the Beast is one standout officially licensed product—a real, two-color rose bush.
As part of its first licensed live plant deal, Disney is selling 'Meadow Valley Disney's Beauty and the Beast 2-in-1 Roses.' This product is not just a two-colored bouquet, but an actual rose bush that will grow both red and yellow roses from the same plant. The colors of the rose bush are being branded as movie tie-ins, with the yellow roses reminding of Belle's beautiful ballgown and the red roses matching the color of the magical enchanted rose.
Disney's Beauty and the Beast 2-in-1 Roses are being sold through its partnership with HSN.
Key Themes Behind This Trend
- Movie-themed Live Plants
- There's an opportunity for other movie franchises and plant sellers to collaborate in creating licensed live plants that match the aesthetic of a particular film.
- Two-color Plants
- Plant breeders might consider developing more varieties of multi-colored flowering plants to meet the demand for products of this particular nature.
- Branded Gardening Products
- Movie franchises might see more opportunity to sell other branded gardening products, such as planters and gardening tools.
Where This Applies
- Retail
- Retailers can invest in movie-themed products, such as these live two-color rose bushes, to boost sales and generate buzz around a new release.
- Entertainment
- Movie or TV productions might consider licensing out more products beyond just the standard merchandise items.
- Horticulture
- Plant breeders might consider developing more varieties of multi-colored flowering plants to meet the demand for products of this particular nature.
