Ronaldo Fraga showed designs at Colombiamoda, a fashion fair held in Medellin, Colombia, and when he did, his models came equipped with wild mouse-eared locks.
The hairstyles by Ronaldo Fraga were super tall and perfectly circular balls on the models heads. This is definitely not a look to wear on the street (seriously, please don’t), but the looks were cool for this Colombiamoda fashion show. Take a look at the super tall tresses above.
Implications - Consumers are looking for ways to stand out. Products that feature an unconventional element appeal to those who want to differentiate themselves from the crowd. Companies could focus on this aesthetic in order to attract more attention.
Why This Trend Is Growing
- Unconventional Hairstyles
- Opportunity to create bold and unique hair products and services that appeal to those who want to differentiate themselves from the crowd.
- Playful Fashion
- Opportunity to design clothing that incorporates whimsical elements to appeal to consumers looking for non-conventional fashion options.
- Experimental Aesthetics
- Opportunity to explore and incorporate unique aesthetics in product design, packaging, and marketing strategies to attract attention and appeal to consumers looking for something different.
Industries Being Reshaped
- Beauty & Personal Care
- Opportunity for brands to create bold and unique hair care and styling products that cater to consumers who enjoy experimenting with their look.
- Fashion & Apparel
- Opportunity to incorporate whimsical and unconventional elements in clothing designs to appeal to consumers looking for something bold and playful.
- Marketing & Advertising
- Opportunity for agencies to create experimental marketing campaigns that incorporate unconventional aesthetics and elements to catch consumers' attention and stand out from the crowd.
