Stacked Appliances

‘Undefined Objects' by Romin Heide Can be Used in Multiple Ways

Romin Heide has a new line of household products called ‘Undefined Objects.’

Romin Heide took a unique approach when it came to designing his line of appliances. Rather than giving them a specific purpose, Heide feels that the user should define how the objects are used. With that freedom, he believes that it creates a special relationship between man and object. While the products from ‘Undefined Objects’ may look simple, Roman Heide has put a lot of thought behind its inception.

Flexible Product Design
Romin Heide's 'Undefined Objects' allows for users to define how household products are used, creating a more personalized experience.
User-centric Innovation
By giving users the freedom to define the purpose of household appliances, 'Undefined Objects' creates a unique and personal connection between user and product.
Multi-functional Household Goods
The open-ended design of 'Undefined Objects' promotes creative and innovative uses, allowing for a single appliance to serve multiple purposes.

Where This Applies

Home Goods
Undefined Objects' flexible and customizable products have the potential to disrupt the home goods industry with its user-centric approach.
Product Design
Romin Heide's innovative approach to product design could be implemented in a variety of industries, promoting more personalized and unique experiences.
Consumer Electronics
Undefined Objects' multi-functional appliance designs have the potential to disrupt the consumer electronics industry by offering technology that can serve a variety of purposes.
SCORE
1.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 8%
Freshness 8%