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Rolls Royce Lets Customers Pimp their Rides to be Exclusive

 - Aug 18, 2009   Updated: Aug 16 2011
References: rolls-roycemotorcars & luxist
To satisfy the particular clientele in the Persian Gulf, Rolls-Royce has launched a limited run of special edition Phantoms known as the Phantom Bespoke Collection.

The Rolls-Royce Phantom Bespoke Collection allows customers to select from an array of unique trims and colors not offered in the usual catalog.

This should put an end to the embarrassment of pulling up to a stop light and seeing the identical Rolls-Royce Phantom beside and in front of you.

Implications - Consumers are looking for ways to make themselves stand out from other shoppers. Products that feature an element of prestige appeal to shoppers who want to experience exclusivity.