Barcel of Mexico's Grupo Bimbo recently added a cheese-flavored variety to its existing line-up of rolled tortilla chips. When most people think of tortilla chips, they picture the flat, triangular-shaped chips that are usually paired with salsa. This brand puts a creative twist on the traditional tortilla chip by drawing inspiration from another popular Mexican dish.
'Takis Xplosion' is the latest addition to Barcel's existing Takis line-up. The snack consists of mini corn tortilla chips that have been rolled up in a way that resembles a deep fried taquito. The chips themselves are primarily made from corn masa flour and topped with a spicy cheese seasoning. The unique shape and piquant flavor is designed to provide a flavorful alternative to traditional tortilla chips.
Also available in flavors such as guacamole and habanero chile, the rolled tortilla chips put a authentic Mexican twist on snack time.
Why This Trend Is Growing
- Rolled Tortilla Chips
- Self-serve vending machines in high-volume public areas that offer unique rolled tortilla chips can revolutionize the snack industry experience.
- Flavored Corn Chips
- Creating and marketing a line of super-spiced, hot flavored corn chips can appeal to the rise of younger generations and millennials in the snack food and fast food industries.
- Alternative Snacks
- Expanding product lines of unique and flavorful snack options made from atypical ingredients, such as deep fried taquito and specialized seasoning, can disrupt traditional snack categories.
Industries Being Reshaped
- Snack Food
- Incorporating unique and authentic Mexican flavors into the snack food industry can provide consumers with a tasty and unique alternative to traditional options.
- Retail
- Retail stores that offer a unique, spicy snack experience can introduce these rolled tortilla chips as an alternative to customary snack items.
- Fast Food
- Adding these rolled tortilla chips and additional Mexican-inspired products to fast food menus can appeal to the growing demand for authentic and alternative flavors.
