'Rodolphe OPITCH' shows off some beautiful women's clothing through the sporty pitch of a rugby field. Presenting the individual styles of these athletic-chic ladies, the spread takes place in other field-like settings as well.
The 'Rodolphe OPITCH' album showcases a bunch of different fashion looks, making it easily relatable to a variety of individuals with differing tastes in fashion. See the spread for yourselves in the featured gallery.
Implications - Youth consumers easily challenge and transgress the gender identity that has been set out by previous generations. Men and women feel free to construct their identity from elements that might traditionally be reserved for the opposite sex. Companies need to take this fluid identity process into consideration to understand the demographic mindset.
What Makes This Trend Stand Out
- Athletic-chic Fashion
- Opportunities for fashion companies to create sporty yet stylish clothing to cater to the fluid gender identity of youth consumers.
- Field-inspired Settings
- Opportunities for event design companies to create unique sporty settings for fashion shoots or customer events.
- Individualized Fashion
- Opportunities for companies to create fashion lines that cater to individual style preferences.
Sectors Adopting This
- Fashion
- Companies can create new lines of athletic-chic fashion to cater to the fluid gender identity of youth consumers.
- Event Design
- Companies can offer unique sporty settings for fashion shoots or customer events.
- Personalized Fashion
- Companies can create clothing and accessories catered to individual style preferences.
