This color-splashed look book of hipster-style apparel from the Rocksmith Spring 2010 line shows the growth and creativity of an exciting and hip line.
For its Spring 2010 look book, Rocksmith chose to use mainly black and white images, with well-placed splashes of color throughout. This gives the models and the clothing that extra little punch needed to stand out in a world of what seems to be a million clothing lines.
Sidebar: most of the models featured are artists and musicians set to participate in this year's South by Southwest Music Festival.
What's Driving This Trend
- Hipster Fashion
- Opportunity for disruptive innovation in creating sustainable and ethically-focused supply chains for eco-conscious hipster clothing brands.
- Artistic Promotion
- Opportunity for disruptive innovation in featuring emerging artists and musicians in fashion campaigns to cross-promote and build a larger audience.
- Color Accenting
- Opportunity for disruptive innovation in utilizing splashes of color throughout minimalist fashion designs to make them stand out and create memorable visual branding.
Who This Affects Most
- Fashion Industry
- Opportunity for disruptive innovation in the creation of environmentally sustainable, fair-trade, and socially conscious fashion brands that cater to hipster sensibilities.
- Music Industry
- Opportunity for disruptive innovation in strategic cross-branding between emerging musicians and innovative fashion lines that cater to the same target audience.
- Marketing Industry
- Opportunity for disruptive innovation in utilizing color psychology to create visual branding that is memorable and unique, through the use of color accents in minimalist fashion designs.
