Animals constantly adapt to their natural surroundings with the changing of the seasons, the Rockford 2011 ad campaign shows that people should be doing the same. Come spring, outdoorsmen and women should shed their winter skins (in this case, coats, boots and whatever else they have donned during the colder months) for lighter, more colorful attire.
Conceived and executed by Santiago-based ad agency Simple, the Rockford 2011 ad campaign hones in on nature and the fact that those who interact on a daily basis should be thinking and acting more intuitively with it. As humans become more and more in tune with the how Earth works, simple yet clever solutions to everyday situations arise. The Rockford 2011 ad campaign happens to focus on one of these solutions.