A Footlocker and Rockets of Awesome partnership has enabled the kids retailer to expand its tech-driven shopping experience, making it more streamlined and accessible to shoppers.
By investing in Rockets of Awesome, Footlocker benefits as well, as it is able to greatly expand its selection of kids apparel, filling a gap in its own stores so that it can make a greater profit over time. As a part of the partnership, Footlocker will be including Rockets of Awesome shops within its own stores around the US. This will make it easier for consumers to access Rockets of Awesome's apparel while browsing for themselves and others in the family at the same time.
In addition, the retailer's apparel will also be available through the kidsfootlocker.com website.