Just Cavalli is keeping up its badass attitude with another slew of rock-and-roll fashion ads for the fall 2014 season. The summer ad campaign focused just as much on punk glam, although this photoshoot takes a bit of a darker turn, which is only appropriate for the cooler seasons.
Lensed by photographer Michel Comte, the rock-and-roll fashion ads star models Langley Fox Hemingway (sister to Dree Hemingway) and Ruby Stewart alongside male models Matthew Whitehouse and Miles Curran. Shot on location in Los Angeles, California, the photoshoot is full of rich colors, richer textures and funky sunglasses to finish the looks. Surrounded by lush foliage and flowers, the outfits are given a luxurious appeal that is worthy of rockstars.
Key Themes Behind This Trend
- Rock-and-roll Fashion
- Incorporate edgy designs and accessories into fashion lines to appeal to rebel consumers
- Luxury Photography
- Employ high-end photographers and unique locations to create stunning visuals for fashion campaigns
- Sunglasses Trends
- Spotlight unique sunglasses as statement pieces in fashion campaigns for upcoming seasons
Where This Applies
- Fashion
- Experiment with unconventional designs and advertising techniques to capture the attention of younger, edgier target audiences
- Photography
- Collaborate with fashion brands to create high-quality visuals that showcase fashion products in unique locations and perspectives
- Accessories
- Create standout accessories that add flair and personality to outfits and fashion campaigns while reflecting the attitude and mood of trendsetting consumers
