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Sinister Hotel Room Fashion

Rock & Republic's Forbidden Love in S/S 2009

Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.

Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.

The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.

Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
Trend Themes
1. Scandalous Advertising - Creating ad campaigns infused with scandalous, provocative, or shocking imagery to generate widespread buzz and spark consumption.
2. Boundary-pushing Art Forms - Developing unconventional art forms or styles that provide an escape from everyday restrictions and appeal to consumers seeking novelty.
3. Unconventional Fashion Styles - Exploring fashion styles that challenge traditional norms and expectations to attract consumers looking for unique and nonconformist clothing options.
Industry Implications
1. Advertising and Marketing - Opportunities for agencies to create attention-grabbing ad campaigns that incorporate scandalous or provocative imagery to generate buzz and increase consumer engagement.
2. Art and Design - Potential for artists and designers to experiment with boundary-pushing art forms that challenge societal norms and attract an audience seeking unconventional experiences.
3. Fashion and Apparel - Emerging market for unconventional fashion brands that offer unique and nonconformist styles, appealing to consumers looking to express their individuality and break free from traditional fashion norms.
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