Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.
Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.
The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.
Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
Sinister Hotel Room Fashion
More Stats +/-
Sizzling Romantic Photoshoots
Scandalously Violent Footwear Ads
Scandalous Teen Shoots
Provocative Watch Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.