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Rock & Republic's Forbidden Love in S/S 2009

 - May 1, 2009   Updated: Jun 22 2011
References: rockandrepublic & homotography.blogspot
Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.

Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.

The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.

Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.