Rock & Republic's Forbidden Love in S/S 2009
mediterranean — May 1, 2009 — Marketing
References: rockandrepublic & homotography.blogspot
Rock & Republic have unleashed a sinister Spring/Summer 2009 ad campaign under the art direction of Julia Restoin-Roitfeld, who is the daughter of the editor of French Vogue, Carine Roitfeld.
Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.
The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.
Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
Even though it is open to interpretation, the ads feature two young people in a hotel room engaging in what appears to be a forbidden relationship.
The campaign was photographed by Maciek Kobielski with models Cartwright Lee and Diana Dondoe.
Implications - Advertising that is infused with scandalous, provocative, or shocking imagery generates widespread buzz in the public sphere which sparks consumption. Consumers are eager to indulge in boundary-pushing art forms or styles that are unconventional because they create an escape from the everyday restrictions that surround daily life.
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