Grunge Couture Editorials

L'officiel Ukraine's 'Rock Me' Editorial is Captured by Suzana Holtgrave

Suzana Holtgrave's latest exclusive for L'Officiel Ukraine is titled 'Rock Me' and features Iconic Management model Maria. The image series marries opulent couture with grunge-themed hair and makeup looks and is a flawless representation of both vintage and modern glamor.

Pulling off a chopped mullet hairstyle, red eyeshadow and graphic eyeliner, model Maria channels a grunge rocker while wearing pieces that are styled by Adelaida Cue Bar at Nina Klein Agency. Hair styling for Rock Me is courtesy of Schoene at Blossom Management who also creates this editorial's bold makeup looks.

In addition to its edgy beauty aesthetic, this editorial's wardrobe also makes a dramatic statement and consists of embroidered ball gowns, lace-accented tops and intricately beaded frocks.

Grunge Couture
Opportunities for designers to merge vintage fashion with modern street style for a unique look.
Chopped Mullet Hairstyles
Hair stylists and salons can experiment with this edgy look to attract a younger, fashion-forward clientele.
Graphic Eyeliner
New product development opportunities for cosmetics companies to capitalize on the growing trend of bold, graphic eye makeup.

Industries Being Reshaped

Fashion Design
Incorporating grunge elements into couture pieces can attract a wider audience to high fashion.
Beauty and Hair
Salons and product manufacturers can create new service offerings and products that cater to customers seeking edgier looks.
Cosmetics
Marketers can target a younger audience seeking bold and trendy makeup with unique product offerings and campaigns.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 87%
Freshness 8%