Art-Informed Hawaiian Shirts

MAPLE and Elhaus Celebrate the Work of Robert Crumb with Shirts

MAPLE and Elhaus work in collaboration on a collection os Hawaiian shirt and silver whistle that are designed with inspiration drawn from disco culture, celebrating the work by Robert Crumb. Crumb is an American cartoonist that creates distinctive styles that serve as a muse for MAPLE's seasonal Spring/Summer 2020 lookbook. The shirts are constructed from 100% lyocell fabric and is adorned in colorful artwork and cartoons by Dwiky Ka.

The Crumb-inspired art decorates the piece accompanied by metallic branding referencing both contributing efforts. The graphics also boast some influence from Keith Haring's notable drawing of Nicky Siano and Larry Levan dressed up as the Statue of Liberty. Additional familiar faces on the shirts include Dianna Ross, Madonna, Grace Jones, and David Mancuso amongst many. The shirt itself boasts a slightly boxy silhouette with cream tonal buttons and notched lapels.

Image Credit: MAPLE

Art-informed Fashion
Fashion brands are incorporating artwork into their designs to create unique and eye-catching pieces.
Disco-inspired Apparel
Designers are drawing inspiration from the disco era to create fun and bold clothing items.
Sustainable Fabric
Brands are using more sustainable fabrics, like lyocell, to create clothing that is both stylish and eco-friendly.

Who This Affects Most

Fashion
Fashion brands can use artwork as a way to differentiate themselves in a saturated market and create unique products.
Textile
Textile companies can focus on creating more sustainable fabrics to appeal to environmentally-conscious consumers.
Art
Artists can collaborate with fashion brands to showcase their work in a new and innovative way.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 10%
Freshness 9%

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