Things are getting a little garlicky over at The Habit Burger Grill with the launch of the chain's new Roasted Garlic Cauliflower.
The Habit may be best known for its burgers, but now there's a tasty new vegetarian appetizer option for consumers to salivate over. Created as part of the chain's chef-crafted side dish collection, the new Roasted Garlic Cauliflower is a flavorful take on roasted veggies. The new side dish consists of roasted cauliflower pieces topped with a sweet roasted garlic aioli, and served with a side of fresh lemon. According to The Habit, "The satisfying nutty flavor of the roasted cauliflower pairs perfectly with the rich garlic flavor of the aioli to make this an upscale side with culinary flare.”
The new Roasted Garlic Cauliflower is available starting August 31, 2022.
Image Credit: The Habit Burger Grill
What's Driving This Trend
- Vegetarian Fast Food
- The launch of Roasted Garlic Cauliflower by The Habit Burger Grill presents an opportunity for fast food chains to offer more vegetarian options.
- Chef-crafted Side Dishes
- The introduction of Roasted Garlic Cauliflower by The Habit Burger Grill highlights the demand for unique, flavorful, side dishes that are crafted by chefs and can be a means to differentiate from competitors.
- Cauliflower-based Meals
- The release of Roasted Garlic Cauliflower by The Habit Burger Grill is an indication of the growing popularity of cauliflower-based meals and presents an opportunity for the sale of more cauliflower-based dishes by restaurants and food companies.
Who This Affects Most
- Fast Food
- This trend has an impact on the fast food industry as more vegetarian options that are appealing to consumers could result in more sales and differentiation from competitors.
- Restaurant
- Chefs can capitalize on the trend of unique side dishes to provide diners with a different experience and create an opportunity for increased loyalty and pricing power.
- Food Manufacturing
- There is a potential for food manufacturers to capitalize on the growing popularity of cauliflower-based meals and explore the development of more cauliflower-based dishes to appeal to the health-conscious consumer market.
