The London 2012 Olympic Games just ended, but those working on the Rio 2016 Games are already hard at work making things like the Rio Olympic Games Typeface. Dalton Maag designs the typeface, which is inspired by athletes’ movements and the landmarks of Brazil, both architectural and geological.
In what is just the beginning of the promotional materials for the games, the font can be seen layered on top of the images of landmarks and athletes that inspired it. Given that the typeface is based upon movement, the Rio Olympic Games Typeface is fluid and smooth, capturing the style of the letters as if they were hand-written in ink.
With four more years to go til the games, images like this are already getting the world excited.
What Makes This Trend Stand Out
- Athletic-inspired Fonts
- The design of the Rio Olympic Games Typeface based on the movements of athletes creates an opportunity to bring athletic-inspired fonts into branding and advertising materials.
- Custom Typeface Design
- Dalton Maag's bespoke design of the Rio Olympic Games Typeface showcases a trend of unique custom typeface design that can add a fresh branding perspective.
- Geo-inspired Typeface
- The Rio Olympic Games Typeface, inspired by the landscape and landmarks of Brazil, highlights a trend of creating typographies that incorporate geo-specific features, creating opportunities for targeted marketing.
Sectors Adopting This
- Marketing and Advertising
- The use of athletic-themed fonts in branding and advertising materials could have a disruptive impact on industries by adding energy and movement to traditional marketing aesthetic.
- Graphic Design
- The trend of bespoke typography design creates opportunities for graphic designers to expand their offerings to clients with unique and personalized branding materials.
- Sports and Events
- The creation of the Rio Olympic Games Typeface celebrates the intersection of sports and design, and could have disruptive innovation opportunities for sports branding and event marketing materials.
