Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Sensually Minimalist Fashion

The Rims & Goggles 2013 Summer Shoot Features Sleekly Simple Styles

— July 9, 2013 — Fashion
The Summer 2013 campaign for luxury eyewear designer Rims & Goggles is one of the most simplistic and chic photo shoots of the season. Featuring everything from blazers to vests to maxi dresses, this campaign displays looks that are perfect for everyone from beach-goers to fashionable businesswomen.

The most striking aspect of this photo shoot is its blatant minimalism. Instead of using busy patterns, or vibrant color palettes, these ensembles are simple in both design and pattern. However, instead of becoming dull, the outfits' minimalism enhances their chic quality. For instance, one of the ensembles featured is a peach-colored, halter-topped maxi dress. Its sheer fabric and elegantly simple structure complements the model's figure perfectly, making this dress a gorgeously feminine outfit that, with its light fabric and color, is perfect for the heat of summer.

Since Rims & Goggles designs eyewear, it's clear that the minimalism evident in the shoot's outfits is also intended to let the brand's eyewear designs pop out at viewers. Featuring everything from John Lennon-style sungalsses to geeky, thick-rimmed spectacles, these glasses make for the perfect accessories for sleek, business-ready outfits like those featured in the campaign.

This Rims & Goggles campaign highlights the popularity of minimalism in today's fashion industry, proving once again that less is often more.