Is it a style, a look, a state-of-mind? What does it mean to be a Mod Girl in today's world? Rimmel London asked several different stylish women what "mod" means to them. From makeup to fashion to attitude, watch as they celebrate timeless 60's chic and offer tips on how to make the iconic style your own.
In full support of the mega mod style, Rimmel London’s ScandalEyes Retro Glam mascara plumps and curves lashes for an iconic 60’s look. The hourglass brush is shaped to the lash line, pushing lashes up and out to create the bold, wide-eyed look the featured mod girls wear so well.
Show Rimmel London your mod look using #ModMonday on Twitter, Instagram or Tumblr for a chance to win prizes each week, including a trip to New York City to see Britain's hottest boy band!
What's Driving This Trend
- Retro Glam Makeup
- Opportunity for disruptive innovation in the beauty industry to create new products and techniques that embody the iconic 60's mod look.
- Timeless Fashion
- Opportunity for disruptive innovation in the fashion industry to develop modern interpretations of the 60's mod style that resonate with contemporary consumers.
- Mod Attitude
- Opportunity for disruptive innovation in the lifestyle industry to create new experiences and products that capture the rebellious and energetic spirit of the mod subculture.
Who This Affects Most
- Beauty
- Opportunity for disruptive innovation in the beauty industry to develop cutting-edge makeup and skincare products that cater to the mod-inspired market.
- Fashion
- Opportunity for disruptive innovation in the fashion industry to create new clothing lines and accessories that embrace the mod aesthetic and elevate it for the modern consumer.
- Entertainment
- Opportunity for disruptive innovation in the entertainment industry to curate immersive experiences and events that celebrate the mod culture and connect with a diverse audience.
