I think it is a safe bet to assume that the Rimac Insurance ad campaign was inspired by Katy Perry's 'Firework' music video. In that video, you see how individuals short on self-esteem and self-confidence suddenly find their inner strength, which is then translated into a burst of fireworks from their chest. This beautiful sentiment is echoed in the Rimac Insurance ad campaign both visually and spiritually.
Conceived and executed by Peru-based ad agency PragmaDDB, the Rimac Insurance ad campaign centers on four words: creativity, talent, effort and dreams. The tagline 'Asegurando personas, aseguramos todo lo que llevan dentro,' roughly translates to 'ensures people that everything comes from within.' Hence the stunning show of colorful fireworks. It essentially encourages people to live life while comforting them with Rimac Insurance's protection.