Multiple covers are all the rage right now. For their pre-spring 2010 issue, i-D magazine has three offerings, two with fashionable faces, and one celebrity cover. Rihanna for i-D magazine looks quite lovely; the Barbadian beauty is featured in a Dolce & Gabbana dress winking seductively for the camera of Willy Vanderperre.
Along with capturing Rihanna for i-D, Vanderperre also shot Givenchy designer Ticcardo Tisci and model/muse Mariacarla Boscono as well as the playfully winking Natasha Poly wearing Versus for the other two covers.
What Makes This Trend Stand Out
- Multiple Covers
- Opportunity for brands to create multiple covers of their products or services to cater to different target audiences.
- Fashionable Faces
- Disruptive innovation opportunity for fashion brands to collaborate with influential celebrities and models for cover shoots, enhancing brand image and reach.
- Playful Winks
- Brands can incorporate playful elements like winking in their marketing campaigns to create a sense of intrigue and engagement with their audience.
Sectors Adopting This
- Publishing
- Publishing companies can explore the concept of multiple covers to attract a broader range of readers and increase circulation.
- Fashion
- Fashion industry can leverage collaborations with popular celebrities and models for cover shoots to create buzz and drive sales.
- Marketing
- Marketers can incorporate playful gestures like winking in their advertising campaigns to capture attention and create memorable brand experiences.
