Inspired by the characteristics of its chip, Ruffles created Armored Ridge Tops as its second signature shoe. As the Official Chip of the NBA, Ruffles is introducing these ultra-custom sneakers just in time for the NBA playoffs and at a recent Utah Jazz playoff game, brand partner and rapper T-Pain was seen sporting a pair of the exclusive kicks.
Now, fans are being given their very own chance to get a pair of chip-inspired sneakers through an official giveaway. The sneakers feature a prominent ruffled component, plus a cool colorway. While the grand prize winner will get the Ruffles Armored Ridge Tops along with a branded gear box, there are plenty of other prizes for fans to collect, including free bags of chips.
What's Driving This Trend
- Custom Sneaker Collaborations
- There is potential for other brands to collaborate with sneaker companies to create custom and exclusive products.
- Chip-inspired Fashion
- There is potential for brands to draw inspiration from everyday products, such as chips, to create unique and trendy fashion items.
- Athlete-endorsed Products
- There is potential for athlete partnerships to help promote and sell products to fans and consumers.
Who This Affects Most
- Food and Beverage
- There is potential for food and beverage brands to partner with fashion companies to create unique and trendy clothing items inspired by their products.
- Athletic Apparel
- There is potential for athletic apparel companies to collaborate with snack brands or athletes to create exclusive apparel collections.
- Entertainment
- There is potential for entertainment companies and influencers to promote and endorse fashion collaborations with snack or food brands to engage with their target audience.
