See Jane Go is a new ride-hailing platform and app, set to be launched towards the end of the year, that is designed to make it easier than ever for female ride-seekers to get rides from female drivers.
The essence of the service is largely identical to the likes of Uber and Lyft in that it allows passengers to hail rides on demand and on the go. However the difference with See Jane Go is that it only employs female drivers.
While this may raise concerns about how the service can survive with a restricted market, See Jane Go gets around this by allowing men to hail rides as long as they're accompanied by a woman.
This ride-hailing app is part of a growing movement towards female-centric ride-sharing and taxi services designed to give women peace of mind and a sense of security when commuting.