The Ricola Cough Concert Makes Awkward Sounds Enjoyable

 - Mar 18, 2014
References: youtube & creativecriminals
To make the most of those awkward coughs that happen so frequently at more upscale concerts, cough candy brand Ricola had a genius idea to incorporate these noise-makers into the mix. After hiring a few actors, they managed to pull off a coughing concert, and not everyone was in-the-know.

A female musician first comes out onstage to welcoming applause. However, after playing the first few bars she stops as a few people start to cough. Soon certain audience members are belting out a tune with their throats, with other audience members laughing (and various ones not looking too impressed). Ricola pulled off this campaign brilliantly, and at the end a banner for the company was shown to avoid endless confusion by onlookers.