The Rick Owens x adidas SS27 collection reunites the two brands nearly a decade after their original collaboration, introducing climate-responsive apparel at Paris Men's Fashion Week. Presented at the Palais de Tokyo, the collection replaces the partnership's footwear focus with inflatable garments engineered around adidas' Climacool technology. Integrated fans circulate air throughout oversized jackets and shorts, making cooling technology a defining visual element rather than a concealed performance feature. Rendered in Rick Owens' signature palette of black, white, leather, latex, and technical textiles, the exaggerated silhouettes merge avant-garde fashion with functional engineering.
Developed during an exceptionally hot Paris Fashion Week, the collection reflects fashion's growing interest in climate-adaptive design. adidas contributes its established performance expertise through the Climacool platform, while Owens translates the technology into sculptural forms that emphasize airflow, volume, and movement.
Image Credit: adidas, Rick Owens
What's Driving This Trend
- Wearable Cooling
- Climate-responsive garments with visible fan systems are turning temperature regulation into a premium design feature for fashion, sportswear, and urban mobility markets.
- Sculptural Performance Apparel
- Avant-garde silhouettes fused with technical textiles create new white space for products that treat function, airflow, and volume as aesthetic signatures.
- Climate-adaptive Luxury
- Luxury collaborations are reframing extreme-weather readiness as a style-driven category where environmental comfort can command cultural relevance and higher perceived value.
Who This Affects Most
- Fashion
- Design houses and apparel brands have an expanding opportunity to embed cooling, ventilation, and adaptive materials into collections without sacrificing visual identity.
- Sportswear
- Performance brands can translate athletic cooling platforms into lifestyle products that blur the boundaries between utility, comfort, and runway-led expression.
- Wearable Technology
- Integrated micro-fans, responsive textiles, and climate-control systems are positioning wearables beyond devices and into expressive apparel ecosystems.
