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This Rhino Salon Mats Ad Covers Up the Bed of Nails

 - Aug 16, 2011
References: aarswells & adsoftheworld
Anyone who's worked on his feet for hours on end knows of the discomfort that most flooring finishes foster beneath even the most softly padded shoes. But one company promises to expunge such an experience through this Rhino Salon Mats ad.

Designed by Aars | Wells advertising of Dallas, this campaign renders a hardwood floor as a bed of nails, interrupted only by the presence of a black rug. For someone like a hair dresser, a barber or a beautician this sort of protective surface acts as a wonderful buffer between sore feet and the ground, leaving uncovered wood, tile and concrete to seem comparatively like a supremely rough landscape. This Rhino Salon Mats ad employs a very direct and literal approach to conveying its message.