This illusionary reversible doornmat can be read as saying "come in" from one direction or "go away" from another. Suck UK describes, "It's got to be seen to be believed but from one side this really does read "Come In" and from the other "Go Away". And when you have finished marvelling at this remarkable feat of graphic design you can wipe the mud from your boots too!!"
Implications - One of the most effective ways a company can distinguish itself in a crowded marketplace is by investing in traditional products that are designed with novelty in mind. By appealing to a consumer's comedic and novel interests, the brand immediately separates itself from competitors and creates a lasting (and unique) brand image in the mind of consumers.