YSL has come out with a new reversible bag. In other words, now you can get two bags for the price of one! The innovation is especially interesting because it comes to us from one of the top designers.
This is one bag that I would by my wife.
Implications - Though the credit crunch is coming to a close, consumers are still looking for ways to get more bang for their buck. Release of reversible, double-use or multifunction pieces is the easiest way for a company to meet this increasing consumer demand, offering consumers more function and the novelty of owning a product that does more than meets the eye.