Textured High-End Rug Designs

Reuber Henning Announces Partnership with Halcyon Lake

Reuber Henning, the distinguished Berlin-based rug brand, has cemented its presence in Australia through a longstanding partnership with Halcyon Lake, a prominent retailer of contemporary handmade rugs and carpets in Melbourne.

Additionally, Franziska Reuber and Birgit Krah, "the creative minds behind the label of Reuber Henning," are celebrating the 10-year anniversary of the Classic Collection. The initiative boasts "a remarkable remake," featuring seventeen intense color nuances and a new tactile quality achieved through a material mix of matt Arrow Soumak and a blend of Tibetan wool and silk. Inspired by the Renaissance era, the collection pays homage to the vibrant colors found in the paintings of masters like Fra Angelico and Raphael. The simplicity and elegance of Palladian motifs define the new Classic Soumak rugs, highlighting the interplay of intense color and material quality.

Image Credit: Reuber Henning

Mixed-material Rugs
Combining Tibetan wool and silk creates a luxurious texture that appeals to high-end consumers.
Renaissance-inspired Designs
Drawing inspiration from Renaissance paintings introduces a classical element to modern home decor.
Intense Color Palettes
Seventeen unique color nuances provide a vibrant and customizable aesthetic for interior design.

Where This Applies

Luxury Home Decor
High-end rug collections enhance the luxury home decor market through unique, premium materials.
Interior Design
Renaissance-inspired motifs offer interior designers new options for creating sophisticated spaces.
Textile Manufacturing
Advanced techniques in material blending showcase innovation within the textile manufacturing industry.
SCORE
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GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
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Activity 88%
Freshness 27%