This Camera Fuses an Old-School Look with Modern Functionality
Gurveer Brah — August 27, 2015 — Tech
References: getolympus & hypebeast
This retro-inspired camera fuses the art of photography with modern-day functionality and is inspired by apps like Instagram and 500px -- platforms that have completely revolutionized photography and given it massively mainstream attention.
Olympus released its 'OM-D E-M10 Mark II' model, an entry-level camera for photographers looking to create high-quality images while staying connected online.
With features like 'five-axis,' which allows you to stabilize your image to ensure a focused and crisp shot, and 'touch auto focus,' which releases the shutter by touching the screen, you can get all the functionality you'll need in one device. The retro-inspired camera features a leather-wrapped design and also includes 14 pre-installed filters, merging the old world with the new.
Olympus released its 'OM-D E-M10 Mark II' model, an entry-level camera for photographers looking to create high-quality images while staying connected online.
With features like 'five-axis,' which allows you to stabilize your image to ensure a focused and crisp shot, and 'touch auto focus,' which releases the shutter by touching the screen, you can get all the functionality you'll need in one device. The retro-inspired camera features a leather-wrapped design and also includes 14 pre-installed filters, merging the old world with the new.
Trend Themes
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Retro-inspired Design — Opportunity for companies to create products that fuse nostalgia with modern functionality, for a unique user experience.
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Social Media Integration — Opportunity for companies to connect their products to popular social media platforms for wider reach and engagement with consumers.
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Filter-based Photography — Opportunity for companies to incorporate pre-installed filters in their products to offer a more diverse range of visual options for users.
Industry Implications
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Photography — Companies can explore creating retro-inspired cameras for entry-level photographers looking for modern features at affordable prices.
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Consumer Electronics — Companies in the consumer electronics industry can explore integrating social media features into their products to increase user engagement.
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Social Media — Social media platforms can explore partnering with camera companies to create features that enhance the user experience and incentivize sharing on their platforms.
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