Delinquent Snapback Lookbooks

The Decades Lookbook Stars Tattooed Models Wearing Retro Snapbacks

American hat brand The Decades put together its latest lookbook to show off the brand's most recent collection of retro snapbacks. Each of the hats are covered in stylish iconography and are worn by tattoo-covered model Sean Risley.

The Decades' latest line of snapbacks are fun and fresh for the summer seasons. Many of the snapbacks feature a minimalistic aesthetic with a simple mono or two-toned color scheme. Each of the hats feature either an embroidery or patch design inspired by pop culture references. For example, one black rimmed white snapback features three embroidered red cherries inspired by the three-in-a-row winning slot machine cherries. Risley shows off his complementary iconography tattoos as he wears the snapbacks entirely shirtless. The lookbook has an overall boisterous vibe that is a mix of edgy and rebellious.

Retro Snapbacks
Retro snapbacks with simple designs and pop culture references are gaining popularity.
Tattoo-covered Models
Tattoo-covered models are becoming more common in fashion campaigns and lookbooks.
Minimalistic Aesthetic
A minimalistic aesthetic is becoming a trend in snapback designs.

Sectors Adopting This

Fashion
Fashion brands can incorporate simple designs and pop culture references into their headwear collections.
Modeling
Tattoo-covered models can be used in fashion campaigns and lookbooks to create a rebellious vibe.
Accessories
Companies that specialize in accessories can tap into the rising popularity of retro snapbacks with minimalistic designs.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 42%
Activity 24%
Freshness 8%