Retractable Speed Bumps

Innovative Design Flattens for Slow Drivers

Designed by Jae-yun Kim and Jong-Su Lee, this innovative speed bump design flattens out when you cross it at a low speed.

The idea is to reward careful, slow drivers who approach the speed bump at speeds below 30km/h by giving them a smooth ride over the speed bump; those who exceed this speed will have to suffer the bump.

Finally, an end to spilled drinks and grubby cup holders caused by large unavoidable speed bumps is in sight!

Implications - The goal behind the retractable speed bumps is the reduction of pollution and energy consumption. By encouraging drivers to driver safer and slower, cars will make fewer starts and stops, reducing the car's waste numbers.

Flattening Speed Bumps
Innovative speed bumps that flatten out when crossed at low speeds, rewarding slow drivers and reducing vehicle starts and stops.
Safer Driving Incentives
Implementing speed bumps that provide a smooth ride for cautious drivers, encouraging them to drive at lower speeds and reducing pollution and energy consumption.
Efficiency in Traffic Calming
Retractable speed bumps that only affect drivers exceeding certain speeds, allowing smooth travel for slower drivers while promoting safer driving habits.

Sectors Adopting This

Transportation
The transportation industry can adopt flattening speed bumps to promote safer driving and reduce pollution and energy consumption.
Automotive
Car manufacturers can collaborate with designers to include retractable speed bumps as a safety feature, incentivizing drivers to stay within speed limits.
Urban Planning
Urban planners can incorporate the use of retractable speed bumps to create more efficient traffic calming measures that reduce pollution and encourage safer driving habits.
SCORE
1.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 14%
Activity 27%
Freshness 8%