The Louis Vuitton Retracting The Trunk film shines light upon one of the brands most iconic items. Louis Vuitton travel bags and trunks have been essential to the luxury label's rise, and it is quite fitting that the brand chose to emphasize the creative processes that lie behind the products.
Louis Vuitton teamed up with Les Courtisans. The two packed in a great deal of detail into the short two minute clip as the montage tracks the development of the trunks. Viewers get to see the initial sketches that are used to put together seamless LV-embossed strips of leather. The couture house's use of this interactive, social media-minded medium is moreover indicative of its awareness of the young audiences that it caters to.