Connected Mechanical Timepieces

The Ressence 'Type 2' Watch Has a ROCS Display Disc System

The Ressence 'Type 2' timepiece has been designed as a modern piece of equipment for the connected consumer to utilize when looking to maintain a stylish aesthetic without sacrificing function. Connecting to your smartphone, the timepiece features a fully mechanical design along with a ROCS display disc system to give it a completely unorthodox aesthetic in comparison to other watches on the market. The watch was designed with the help of Tony Fadell who is the founder of Nest and the designer of the iPod.

The Ressence 'Type 2' timepiece also incorporates e-Crown technology that enables the accessory to adjust itself when you enter a new timezone by simply tapping on the crystal. This eliminates the need to fiddle with the crown to make adjustments, and acknowledges the increasingly travel-centric lifestyle of many consumers .

Connected Timepieces
Opportunity to incorporate smartphone connectivity to traditional timepieces.
Mechanical Smartwatches
Opportunity to combine the mechanical design of traditional watches with the functionality of smartwatches.
ROCS Display Technology
Opportunity to implement unorthodox display systems using ROCS technology.

Industries Being Reshaped

Luxury Watches
Opportunity for luxury watch brands to incorporate smartphone connectivity and unique display systems to compete in the market.
Smartwatch
Opportunity for smartwatch brands to incorporate mechanical design elements to appeal to consumers who covet traditional watches.
Travel Accessories
Opportunity to create accessories that cater to the travel-centric lifestyle of many consumers such as the e-Crown technology implemented in the Type 2 timepiece.
SCORE
3.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 63%
Freshness 8%