The Reserved Fall 2012 ad campaign is adorable and blithe. Model Julia Stegner is captured roaming around the city of New York in a carefree and playful manner. From purchasing goldfish to staring up in wonderment at starry decorations, the images have a candid quality that will speak to many.
Lensed by photographer Mateusz Stankiewicz, the vibe of the Reserved Fall 2012 ad campaign matches the vibe of the Polish fashion label's clothing. Chic and laid-back, the German beauty is dressed for a casual day out on the town. Prepared for anything, the campaign not only encourages people to go out and buy pieces from the latest line, it will also get people exploring their city.