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Jasse Kyttanen's Work For Reputation Squad Reflects Disturbing Personalities

 - May 27, 2014
References: jassekyttanen & designtaxi
In a project commissioned by Oglivy & Mather Paris for Reputation Squad, Jasse Kyttanen created this humanistic typography. Each name represents a particular personality which is reflected in the font choice. From Matt Taylor, who is clearly into S & M, to Ron Jones, who might be a bit of a slob, this type of artistry has no bounds.

These strange 3D typefaces don't just reflect the personality, they also appear to be created out of human skin. It even includes hair and piercing details. The off-putting but comedic typography is fitting given Reputation Squad is a company that resets people's reputations online. This also explains the type of personalities we're seeing reflected in this typeface.

More of Jasse Kyttanen's work can be found on his website.